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Boost your business with Colour!
Mar 20, 2020
This Saturday 21st March is International Colour Day
Whether you realise it or not, Colour is one of the most inspiring and influential things in many peoples lives and is an important channel that contributes to the perception of reality, emotion and mood.
Since 2008 this day has been celebrated with various various activities that are related to colour and perception. Colour can attract, influence, and even increase retention. Colour is and often underrated but powerful tool that can be used for any business and has so many applications. The way you present your company’s ideas with the use of colour in printed material is becoming an increasingly important issue.
What the science says...
Studies find that using colour in your documents is both impactful and influential. Just some of the things that the use colour can do include:
- Make you 39% more memorable.
- Increase phone contact by 44% when the contact number is printed in colour.
- Important information displayed in colour helps readers to find it 70% faster.
- Colour increases sales, motivation and brand recognition by 80%
- Increase payment response up to 30%
The team at Xerox have put together a guide for how to use colour in documents
and how it impacts the reader.
As you can see, studies have shown how colour can help you get your point across in a way that will be remember. If your customers will find what they are looking for faster and will feel motivated to get in touch when they do then surely it makes sense to take advantage of this?
In the world of printers and copiers, Colour has become increasingly affordable and easier to control so there has been an ever-increasing use of colour in printed material.
Colornet provides many digital printers and multifunction printers that provide colour printing, get in touch
today to talk about your home or business needs and how we can help.
In digital printing, Xerox white toner brings incredible versatility to the page. You can layer it on top of colour paper stock for spot embellishments, put CMYK on top of it, and mix it with specialty colours to create an entirely new colour.
Free to clients that operate a Ricoh production digital printing press, Ricoh Business Booster contains a wealth of information including advice and ideas on what the next steps could be in a post Covid-19 marketplace.
The Halo wristband wirelessly senses other Halo devices in the vicinity and analyses Bluetooth signal strength to determine relative distance. Contact events when the relative distance between two devices is stored as a series of data events that can be collected from the Halo by the mobile app via a Bluetooth Low Energy (BLE) wireless connection.
Ricoh is using its innovative technology to 3D print and produce 40,000 face shields a week for NHS workers, designed to improve comfort and offer a re-usable solution to cut long-term costs.
Based in Telford, UK, Ricoh 3D is in discussions with medical establishments and NHS Trusts across the UK, after working around the clock to get effective protective equipment to the frontline using the rapid prototyping capabilities of additive manufacturing.
Canon can be found in homes and businesses all across the world and are well known for their cameras, printers and amazing advancements in technology.
Canon aims to make technology easy so you can focus on your business - big or small. Their range of products ranges from small and medium office printers to advanced software solutions and medical imaging.
But today we are bringing you something a little more lighthearted. We stumbled across this free online resource that anyone can use to keep yourself and the family occupied. There are 100s of free paper craft templates that you can print at home and start creating!
With the world news dominated by the Corona Virus pandemic, many are setting up our home offices and taking their printers too...
The option to work remotely or from home has become more and more popular in recent years. Especially with the advancement of wireless technology, managed print services and remote access to cloud storage. Not braving the rush hour to get into the office has never been so easy. However, with this new and disruptive pandemic sweeping the world, working from home has taken on a whole new purpose. It is not just about flex-ability anymore, remote work is safer.
Canon has been taking steps to minimise disruption while taking preventative measures to serve the best interests of employees and extended communities. They are committed to supporting the many business customers that are on the frontline in helping our communities confront the pandemic while they navigate this extremely difficult time.
As with most businesses, Xerox has established a COVID-19 Response Team that meets regularly to monitor developments and closely follow the guidance and advisories from governments and public health organisations.
They have updated us with their response to the COVID-19 pandemic and are taking a range of actions.
Ricoh group were quick to respond to the outbreak of the coronavirus and had established a Crisis Management Team back in January to stay onto of the ongoing situation and guidance from the World Health Organisation.
Ricoh has been evaluating putting action plans into place on a region-by-region basis to ensure the safety and wellbeing of their customers, employees and family's whilst also maintaining the supply of their products and services to its customers.
Here is what they have to say on their current operations and how they are planning for the future.
Print speeds for most printers are measured in Pages Per Minute (ppm). You will see this used across all of the product pages on the Colornet website.
This speed is evaluated by using an industry standard print test page and printed single-sided on 60-105 gsm 8.5×11″ LEF (Long Edge Feed) paper.
Heavier and larger paper stocks, paper orientation, duplex (double-sided) printing as well as increased document complexity, will increase printing time and slow print speeds down.
